Edit · 5 min read
Nine colours for autumn
Mei Chen
Merchandising · April 2, 2026
Autumn light in northern Europe sits at a lower colour temperature for most of the working day. Colours that read as clean in July read as cold in October.
So the palette moves warm. Loden instead of navy. Clay instead of red. Bone instead of white - which is the single change that makes the biggest difference to how a wardrobe photographs and, more importantly, how it looks on you in a badly lit room.
Nine colours, three of them new this year. All of them chosen to sit next to the other six.