Since 2014

Eleven people,one honest room.

Everything Aurelia makes is sampled and approved under a railway arch in Bermondsey before it is made anywhere else.

We would rather sell youone thing, once.

The industry runs on a simple arithmetic: make it cheaper, sell it more often, and count on the fact that nobody measures how long a garment lasts. We built the opposite business - fewer pieces, higher cost of goods, and a repairs desk that runs at a loss on purpose.

It means our range is small and our lead times are honest. The coat you buy this winter is the coat you are still wearing in 2036 - and if it is not, we will fix it, free, for as long as it is yours.

The studio

Under a railway archin Bermondsey.

One room. Four sewing machines, a cutting table salvaged from a Whitechapel tailoring house that closed in 2011, and a hollow worn into its edge by sixty years of someone standing in the same spot.

When a train passes overhead, the pattern weights move about a centimetre to the left. It is a slower way to work, and the only way we have found to keep the distance between a drawing and a finished garment honest.

People in the studio

412

Repairs in 2025

Partner ateliers

Eleven years

How we got here

2014

Founded in a single room above a print shop in Bethnal Green, with four sewing machines and one client.

2017

Moved into the Bermondsey arch. Launched the repairs desk - free, unlimited, for life.

2019

Beauty division founded with a single formulation: the Veil Hydrating Cream.

2022

Reached nine partner ateliers across four countries, all visited in person twice a year.

2025

412 repairs completed. Net margin held at 11.4% - published, on principle, every year since.

Materials & makers

Named, not "sourced responsibly"

Every mill, tannery and spinnery we use is listed on the product page of anything it touches. We visit each of them at least twice a year.

Lanificio Nord

Biella, Italy · Est. 1971

Double-faced wool weaving

Kaihara Mills

Hiroshima, Japan · Est. 1948

Selvedge denim and chambray

Tannerie Rhône

Lyon, France · Est. 1889

Vegetable-tanned leather

Nordic Yarn Co.

Hawick, Scotland · Est. 1962

Cashmere and merino spinning

Repairs & care

Fixed, not replaced.

Elbows, cuffs, and the second buttonhole down - in that order, every year. We built the repairs desk around what actually breaks, not what looks good in a policy document.

Start a repair